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Leaders in Online Real Estate License, Real Estate CE and Real Estate Designations.

Foundational Real Estate Agent Training – 28 Skills Needed For Success.

Are you passionate about having a successful career in real estate? Are there certain skill sets you feel you could improve on, or skills you lack entirely? Would you like to make the day-to-day tasks necessary in closing a transaction to become simpler than you ever imagined, giving you more free time? Now you can do exactly that and more - by improving your skills and taking your real estate career to a whole new level! Introducing the Agent Essential Series, brought to you by RealtyU® – The leaders in real estate education and training.

The Agent Essentials Series is a comprehensive skills library consisting of 28 online tutorial videos that cover every aspect of the real estate transaction. We’ve broken down the duties of the real estate agent down into six key areas and created specific skill sets that will help you focus on what really matters.

Now you can easily master the foundational skills needed to build a wildly successful career in real estate, and truly become the very best that you can be. Isn’t it time?

The real estate industry has evolved over the years from in-house listings to MLS on the Internet and everything in between. We have seen changes in just about every part of the business with specialization in many areas. One thing that has not changed, however, are the original tools of the trade which seem to have been over looked.

The Agent Essentials is designed to provide you with some sound tools and techniques that have been the basis of the industry since its beginning. Their purpose is to help you list and sell more effectively and efficiently. Licensing courses teach you about laws but they don’t teach you how to manage and promote your business or work effectively with customers. You won’t find this training in the CE courses either – it has to come from those who have done it.

While there are many excellent designations that will provide you with specialized education to help you within a market segment or group, today’s consumer is more interested in your expertise to help them buy or sell.

Choose any Skill Set for just $129.00. Just add a Skill Set to your shopping cart - you will have 180 days to access the all the sessions in the set to ensure that you can master every bit of the information contained in each of the Skill Sets.

Choose all Skill Sets for just $399.00. Just add the full Skill Set at the bottom of the page to your shopping cart - you will have 365 days to access the all the sets to ensure that you can master every bit of the information contained in the each of the Skill Set.

How can you lose? Start today and watch the impact on your every day way of doing business. There are timeless golden nuggets in these sessions for every agent from Rookie to Seasoned Veteran.

Can you afford to say … I Know It All?

Agent Marketing Skill Set (240 minutes)

1.

Understanding The Real Estate Market

Be known as the ”real estate agent” expert in your area, so that prospective buyers and sellers call you as their first choice. Find our how to become that person in this session; 21 Truths About Real Estate.

Approximately 60 minutes
2.

Personal Profile Marketing

Power up your Personal Profile. Enjoy benefits this lesson brings. Learn how to write resumes for print and Internet, secrets of getting more listings from business cards and how to boost personal referrals.

Approximately 45 minutes
3.

Providing Service That Satisfies

Superb service distinguishes an outstanding agent from the rest. Stand out in a crowded marketplace and find out what you have to do to win. This session shows the key relationship strategies in building trust with a seller or buyer – things like being on time, doing what you say you will, finishing what you start, and using the “super seven” building blocks for success.

Approximately 60 minutes
4.

Balancing Home & Work

Calling all workaholics!!! Take time out, recharge the batteries to make sure you perform well at work and stay in top shape at home. In this session, you’ll learn the strategies of succeeding both at the office AND at home!

Approximately 60 minutes
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Prospecting Skill Set (240 minutes)

1.

Prospecting Techniques

Don’t let opportunities slip by – walk-in’s, people looking at your office window, FSBO’s and expired listings – they are all prospects! Find out how to approach people and establish rapport.

Approximately 60 minutes
2.

Open House Prospecting

So you thought that your open house was just to get buyers? Right – and wrong! Learn from top producers who, as well as selling, prospect for listings at open houses. Understand that your open house guests are prospecting for you, so learn how to impress so you become their next agent.

Approximately 30 minutes
3.

Expired Listings

This session covers tips and techniques for prospecting expired listings. What issues do expired listings face? What objections are expired listings likely to have? How do you convince an expired to list with you?

Approximately 40 minutes
4.

Prospects from Referrals

This session covers the importance of referrals to an agent's bottom line, and how to effectively cultivate a solid referral base as a lucrative source of listings. Done correctly, referrals can account for 80% of your business.

Approximately 30 minutes
5.

Cold Calling for Prospects

This session covers tips, techniques and strategies for building you listings by using cold-call marketing. Why cold-call? Are phone scripts a good idea? How do you follow-up after a cold call? Answers to these questions are contained in this session.

Approximately 30 minutes
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Client Management Skill Set (240 minutes)

1.

Buyer & Seller Orientation Seminars

This session covers how to use buyer and seller orientation seminars to build your business. Topics include how to set up a seminar, how to market it, and how to follow up with potential clients. Seminars are a great source of additional business.

Approximately 30 minutes
2.

Understanding Clients

Finding out the true needs of your clients is surely the most satisfying part of your job. This skill also establishes trust and rapport. Do this – and you will establish an awesome reputation.

Approximately 45 minutes
3.

Building Relationships With Clients

Build client loyalty so that they move from becoming a prospect to your most staunch proponents. Move your sellers and buyers up the ladder of loyalty and watch your repeat and referral business flow in.

Approximately 30 minutes
4.

Database Prospecting

Become the agent of choice, discover the benefits of a “personal branding” program and learn how to out-profile and out-prospect the rest – to success.

Approximately 90 minutes
5.

Income Farming

What is it? How do you set one up? What are the benefits? What sort of marketing material will you need? Find all the answers – plus “micro prospecting” techniques round your listings - in this session. Register now!

Approximately 45 minutes
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Getting the Listing Skill Set (180 Minutes plus bonus)

1.

Listing Types

Know the advantages and disadvantages of different listings so both you and your prospective sellers can sell their home with confidence and to their best advantage.

Approximately 30 minutes
2.

Getting The Appointment

Converting a vague enquiry into solid lead and then a listing opportunity takes real skill. Use communication and marketing tools the professionals use to make sure you make the most of every enquiry.

Approximately 90 minutes
3.

Listing Presentations

Use the powerful Six Step Presentation method to make sure you are chosen to market your sellers listing. Use the power of questions to uncover seller motivations and ensure that they and you are working as a team to achieve the sale.

Approximately 60 minutes
4.
Bonus Package
Listing Presentation - Terry Moerler

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Managing the Listing Skill Set (160 Minutes plus bonus)

1.

Managing The Listing

You’ve secured the listing, so managing the seller and marketing their home are key activities to sell the home. This session tells you what top agents do to make sure they keep their seller satisfied.

Approximately 30 minutes
2.

Classified Advertising

This session covers how to write an effective classified ad, and how to use it to market your listings more effectively. Topics include writing the ad, avoiding legal liability in an ad, and where to place ads for top effectiveness. A must for every agent!

Approximately 40 minutes
3.

Holding Open Houses

You’ve attracted buyers from your marketing, now it’s time to show the home to it’s best advantage and use your skills to get buyers to commit to the sale. This session gives you the knowledge that can help get sales on the board.

Approximately 30 minutes
4.

Matching Buyers To Listings

Increase your sales strike rate by understanding your buyers dominant buying motive. Use the 3-2-1 selection method to make sure you show the homes they need to see and buy.

Approximately 30 minutes
5.

Private Showings

Learn the benefits of running good open homes. Meet and greet, gaining feedback, observing buying signals, having the right marketing material and knowing how to follow up are all the essential skills. This session teaches you the “how to.”

Approximately 30 minutes
6.
Bonus Package
Listing Presentation - Missy Vanderbilt

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Manage Offers Skill Set (300 Minutes)

1.

Qualifying Buyers

Build rapport and confidence by mastering vital qualifying skills. Benefit from this important session to create sales and save time for both your buyers and you.

Approximately 90 minutes
2.

Getting Offers

Knowing the difference between true objections and those which are buying signals and using the Five Closing Techniques to get offers on paper are all skills you must know – because they pay big dividends.

Approximately 60 minutes
3.

Presenting Offers

Presenting offers and professionally negotiating the close is the most important job an agent can do – that’s what we get paid for! Learn these vital skills and make sure you have all the tools in your toolkit to succeed.

Approximately 60 minutes
4.

Negotiating Offers

The buyer and seller are almost there – bridging the gap is often the thing that stops the sale. Learn this lesson’s most important strategies that will help bring the deal together.

Approximately 90 minutes
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Purchase All 6 Essential Skill Sets (Over 22 1/2 Hours)

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