Once a tiny percentage of overall sales, the luxury home market is a fast growing market segment that has gained increasing momentum over the past several years with real estate agents.  Real estate professionals who once may have dabbled in the market today are now beginning to view this niche as an opportunity to build a very prestigious career.

The exclusive ALHS ® - Accredited Luxury Home Specialist - designation is maintained and managed by the Luxury Home Council, a group of real estate experts specializing in the sale of luxury homes. The ALHS ® program is designed to provide agents with advanced training in the field of selling luxury homes.

The ALHS course covers a number of topics critical to the success of any agent who wishes to service the highly sought after luxury home market including:

  • The Luxury Home Market – National and Regional Trends
  • Specialization and Building a Niche
  • The Luxury Home Buyer – Needs and Desires
  • Marketing to Find Luxury Home Buyers
  • Presenting Your Services to Luxury Home Buyers
  • Qualifying and Showing Homes to Luxury Home Buyers
  • The Luxury Home Seller – Patterns & Trends / Needs & Desires
  • Marketing to Find Luxury Home Sellers
  • Presenting Your Services to Luxury Home Sellers
  • Servicing and Marketing the Luxury Home Listing
  • Staging and Showing the Luxury Home Listing
  • Negotiation and Managing a Luxury Home Transaction

After completion of the course each student must pass a 50 question exam to test their knowledge. To obtain the designation students must pass the test with an 80% score or better, sell two homes in the luxury home field, and is a member in good standing with the National Association of REALTORS® and the Luxury Home Council.

Discover The Most Comprehensive Course On Luxury Homes!

The Luxury Home Council is an organization dedicated to providing high quality information and training to real estate professionals working in the luxury home market. Through affiliations with premier real estate training organizations, websites, marketing experts and industry veterans the council provides products and services designed to help agents achieve their luxury home client’s dreams and goals.

In 2004, the council created the prestigious ALHS – Accredited Luxury Home Specialist designation to provide agents with advanced luxury home training.  The goal of the designation is to provide students with training, tools, and techniques to provide the highest level of service to both luxury home buyers and sellers.

Imagine Learning About...
Section 1: Defining a Luxury Home & Luxury Homeowner
  • The Price of the Home
  • Location – Exclusive Areas
  • Size – Is Bigger Better?
  • Amenities – The Comforts of Home
  • The Simple Luxury Home Definition
  • Luxury Home Numbers – Local Statistics
  • New Money VS Old Money Wealth
  • The Luxury Home Client
  • Driving Forces of the Luxury Market
Section 2: Specialization and Building a Niche
  • Four Key Reasons Consumers Choose a Specialist
  • Understanding the Luxury Lifestyle
  • Building Luxury Value Points
Section 3: Finding Luxury Home Clients
  • Is a “Good Job” Good Enough?
  • Four Steps to Starting a Sphere of Influence Program
  • Business to Business Prospecting
  • Power Centered Marketing
  • Investment Real Estate
  • Luxury for Sale by Owners
  • Farming the Luxury Home Market:
  • The Luxury Home Tribe
  • Finding Luxury Home Clients on the Internet
Section 4: Getting to Know - The Luxury Home Client
  • Why do the Luxury Home Owners Move?
  • Luxury Home Clients - Trading Up and Rocketing:
  • Luxury Bargain Hunters:
  • The Luxury Home Client Education Level
  • The Need for Anonymity
  • The Need for Speed
  • Understanding the Clients Personality Type
Section 5: Presenting Your Services to Luxury Home Buyers
  • Mastering the First Impression - The Planned Presentation
  • Qualifying the Luxury Home Buyer
  • Unique considerations when dealing with Luxury Home Buyers
  • Building a Luxury Home Buyer Presentation
  • Testimonials – Building Trust
  • Demonstrate Knowledge of the Specific Market
  • Training the Luxury Buyer
Section 6 - Showing Homes to Luxury Buyers
  • Preparation – Getting Ready For a Showing
  • Dress for Success and Be Ready for Anything
  • Four Steps to Showing a Luxury Home
  • Asking the Right Questions at the Right Time
  • Use Checklists, Flowcharts, and Guides to Help Your Buyers
  • Nine Key Buyer Signals
  • Fair Housing
Section 7 – The Home Selection Process
  • The Decision Tree for Luxury Home Clients:
  • Luxury Home Clients – Other Considerations
  • FRPTA – Foreign Real Property Transfer Act
  • Trusts and Corporations
  • 2nd Home – Tax Advantages
  • Capital Gain Laws and Rules
  • 1031 Exchange Rules
  • Turning a Tax Deferred Exchange into a Tax Free Sale
Section 8 – Presenting Your Services to Luxury Home Sellers
  • Four Presentation Tools
  • Building Confidence and Using a Focused Presentation
  • Pricing the Luxury Home to Sell
  • Product: Focus on the Features and Benefits
  • Helping the Home Tell a Great Story
  • The Feng-Shui Phenomenon
  • Showing Follow Up
  • Promotion of the Listing
  • Building a Communication Plan
Section 9 – Special Needs of the Luxury Home Seller
  • The Secret Listing
  • Confidentiality – Agency & Higher Standards
  • Safety and Security
  • Crisis Management – Avoiding and Dealing with Problems
  • The Special Needs of Luxury Home Builders / Developers
Section 10 – Marketing in the World of Luxury Homes
  • RESULTS focused personal marketing!
  • Setting Marketing Goals
  • Standing Out in a Crowd
  • Targeting Your Audience
  • Timing Your Campaign
  • Creating a Theme
  • Building and Using the Highest Quality Materials
Section 11 – Negotiating as a Luxury Home Specialist
  • Explaining the Process
  • Discuss the Context
  • Multiple Offers
  • The Offer Presentation
  • Representing the Luxury Home Seller
  • Confidentiality Protect the Seller Clients Interests:
  • Closing the Sale
  • Following Up
Section 12 – Building Your Action Plan
  • Building Action Plan Exercise

Excited About Earning Higher Commissions? Then Become A Recognized Expert Who Specializes In Luxury Homes!

Once a tiny percentage of overall sales, the luxury home market is a fast growing market segment that has gained increasing momentum over the past several years with real estate agents.  Real estate professionals who once may have dabbled in the market today are now beginning to view this niche as an opportunity to build a very successful prestigious career.

The exclusive ALHS - Accredited Luxury Home Specialist - designation is maintained and managed by the Luxury Home Council, an exclusive membership organization specializing in luxury homes. The ALHS program is designed to provide agents with advanced training in the field of luxury homes.

Earn the ALHS designation In Just 3 Easy Steps!

  1. Complete either a two-day live class or complete the two-day online class.


  2. Complete two sales with a luxury home buyer or seller where the purchase price is at least two times the average sales price in the market. The transactions you work must take place within 24 months of taking the course or 24 months prior to taking the course.


  3. Be a member in good standing with the NAR and the Luxury Home Council, dues in the Luxury Home Council are $99 per year. And for a limited time, first year fees are sponsored by RealtyU and are FREE!

The Accredited Luxury Home Specialist Course Is Presented In An Easy-To-Understand Interactive Online Format For Your Convenience.

The ALHS course is presented in an easy-to-understand interactive multimedia format on your computer.  This helps you get the same information as if you were sitting in the front row of a classroom.  Most online courses make the student sit in front of a computer screen and read…read…and then read some more!  Not this one.  We keep you engaged and learning through video presentations, practical exercises, and critical knowledge checks at the end of each section.  With our unique Learning Management Software, the instructor is always just one click away in case you have a question.

Don’t be fooled.  Not every course is this interactive. Have you ever taken a course and found yourself frequently nodding off during the presentation?  That’s because the instructor didn’t keep you engaged.  And whose fault is that?  We say it’s the course provider.  This is what happens when online or even classroom courses aren’t created by professionals that have an education/learning/training background.

RealtyU takes great pride in our ability raise the standard in online education.  Once you take the course, you quickly find out this isn’t just a couple of videos and a bunch of workbooks that you have to spend hours and hours reading.  Most people have a hard time learning that way.  How are you going to retain enough of the material to get your money’s worth?  That’s what makes RealtyU courses unique.

Take The ALHS Course NOW!  Only $299… with 100% Money-Back Guarantee.

Imagine, in less than a couple of days, you can begin tapping the luxury home market in your area.   Just think of how prestigious your business will become when you start selling more luxury homes because you are luxury home certified.

Your Money-Back Guarantee

If, within 180 days of completing the online Accredited Luxury Home Specialist course, you do not increase your annual production with one additional listing or sale, you will be refunded 100% of the cost of the money you paid for the course!

I've removed the veil. I've shown you the undeniable truth that I can give you a simple, step-by-step system that's guaranteed to make you money.

The ball's in your court. It's your future.

Make the best option for your future and improve your ability to generate more commissions from luxury homes than ever before.

4 Easy Ways To Order…

1. To get enrolled in the online Accredited Luxury Home Specialist course for the incredibly low price of just $299.

(Remember: If you're not thrilled with our step-by-step strategies, and don’t add at least one more listing or sale to your annual production in 180 days. You pay nothing AND you keep the knowledge -- a guaranteed gain no matter what you decide!)
2. To order by phone: Call us at (949) 600-7170 (8am - 6pm Pacific Time). If you call outside of business hours, please leave us a message with your call-back number, the best time to call, and the publication number.
3. To order by mail or fax, click here to print out an order form.
4. If you'd prefer to have us call YOU for your ordering information, click here.

As soon as you order it, you will be able to take the course immediately.  We’ll send you an email with complete access to the online learning website.  And you'll even be able to download and print the complete course manual if you wish.  Everything is just a couple of clicks away.

Just think...this might be one of the last weeks you ever have to worry about separating yourself from other agents and earning more money.

It wouldn't be the first time it happened to someone like you.

About The Provider: Formed in 1995, RealtyU® Group has developed into the nation’s largest real estate career development corporation
for real estate brokers and agents.

The RealtyU® Group has numerous investments in the real estate education and real estate training arena, including RealtyU Network of Schools, iSucceed.com Mentoring, CreateAPlan Business Planning System, Seller Agency Council and the ASR designation, RealBlogging, RealtyU Bookstore, Real Estate Apprentice Foundation the largest non-profit charity in the residential real estate brokerage industry and Broker Agent Speakers Bureau.

With over 200 campuses, more than 32 websites, numerous online educational services, and over 300,000 agents trained in 2006, the RealtyU® Group of companies educates approximately one out of every five Realtors® every year.