ASR® Accredited Seller Representative

ONLINE REAL ESTATE EDUCATION & TRAINING

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THE LATEST MARKETING
IN EXCELLENCE

Today's home sellers are demanding a higher level of professional service from their agents. The two most important factors considered when choosing a listing agent are: professional integrity and knowledge of the community. To meet this challenge from the consumer, a new course focused on listing skills and professional seller representation was created and is now offered online under the auspices of Seller Agency Council, Inc. and RealtyU Group, Inc.

The Accredited Seller Representative®, which carries the ASR® Designation, is presented in a multi-media format and is packed with bonus volumes of support material to assist agents with every aspect of Seller Representation. This course is now available for $299.

ASR® is your key to more listings and working more effectively with sellers.

COURSE
OUTLINE

SAMPLE
NOW

BONUSES
INCLUDED

Module I

Ethics & The Pursuit of the Listing

Demonstration Versus Presentation

Honesty Versus Integrity

Understanding What Clients Want

Effective Communication

Capturing Your Focus

         1. Business Planning
         2. Survival Mode Mentality
         3. Value Added Service
         4. Buyers & Sellers Survey

Module II

Positioning Yourself as a Market Area
Specialist

         1. Personal Branding
         2. Compensation Issues
         3. The Mindset of Today’s Seller

The Pre-Listing Appointment

         1. Purpose
         2. Need and Reasons for Information
         3. The Property Information
         4. Preparing for both the Pre-Listing
             and Listing Appointments

Module III

Preparing to Complete and
Demonstrate an Effective CMA

Components of an Effective Listing
Presentation

The Listing Appointment

         1. Demonstrating the Value of
             Services
         2. Reviewing the Value Added
             Services Offered
         3. Presenting the CMA
         4. Demonstrating and Delivering the
             Specific Marketing Plan
         5. Implementing the Initial Marketing
             Plan: Seller’s Property Disclosure
             Statement, Staging, etc.
         6. Showing the Property: Positioning
             for Sale.

Module IV

Effective Negotiating on Behalf of the
Seller

The Offer

         1. Receiving the Offer
         2. Communication of the Offer
         3. Handling Multiple Offers

Contractual Provisions to Protect the
Seller

1. Handling the Counter Offer
2. Positioning the Counter Offer

The Accredited Seller Representative
Pledge

Click Here to Sample Course

Bonus Material Provided by
175 of the Country’s Top Producers

Dealing with FSBOs
The Pre-Listing Package
Marketing the Listing
How to Stage a Home
Cold Calling Techniques
How to Work Expired Listings
Pre-Listing Packaging
Successful Marketing
Tips on Getting the Offer
Negotiating the Last Little Gap
How to Handle Expireds
Making the Listing Presentation
Successful Showing Tips
Business Planning for Real Estate Agents
Getting the FSBO Listing
The Old Versus New Model
Making the Successful Listing Presentation
Proper Showing the Property
How to Successfully Present the Offer
Thoughts on Individual Personalities

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