COURSE OUTLINE
SECTION 1 – Foundational PROPERTY Knowledge
Module I – General Property Information (85 minutes)
- History – Know the history of how neighborhoods developed throughout the century
- Raw Land – Learn what developers look for when creating a neighborhood
- Approval Process – How to get a new neighborhood development approved
- Topography – Learn about the terrain issues that affect property development
- Soil – What effects does soil type have on a neighborhood
- Zoning – What you need to know about zoning issues and how to study those issues properly
- Maps – What are the basic types of maps that are available
- Natural Disasters – Learn about the different types of natural disasters and how they impact your clients
Module II – Property Improvement Information (70 minutes)
- Definitions – Become aware of the terminology differences throughout the country
- House Styles – Learn how housing styles are selected and approved
- Plans – Get familiar with the different plans that are used during the construction process
- Building Codes – How to identify and understand building code changes
- Construction Phases – Learn why phases are used and important issues regarding phases
- Building Process – Achieve a basic understanding of the construction process
- Utilities –What information you need know about your local utilities
- Hazards – Be aware of any hazard reports and know about potential property hazards
Module III – Essential Property Information (85 minutes)
- Sales Information – How to use the MLS in your role as Neighborhood Specialist
- Ownership – Learn how and why to investigate ownership information of a neighborhood
- Housing Types - Learn how and why to investigate the housing type information of a neighborhood
- Housing Mix - Learn how and why to investigate housing mix information of a neighborhood
- Tax Types – Learn how and why to investigate tax issues affecting a neighborhood
- Future Bldg Projects – Easily locate future building projects affecting a neighborhood
- Eminent Domain – Quickly find Eminent Domain concerns affecting a community
- HOA & Community Bylaws – How to discover the “red flags” that your clients need to know.
SECTION 2 – The PEOPLE and Surrounding COMMUNITY
Module IV - Key Neighborhood Information (100 minutes)
- Census – Finally learn the right way to use this powerful demographic tool
- Demographics & Generational Selling – Now you can understand the subtle differences in marketing to various generations
- Marital & Family Status – Take a look at an example investigation of consumer information from the Census
- Income, Employment & Education – What you need to know about locating and using the data
- Schools – Researching school information and making it available to your clients
- Activities – What are the neighborhood activities and use those activities in your marketing
- Weather – How to locate and use weather information in your marketing
- Crime - Learn to locate crime statistics and use them to your advantage
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