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I have been in the real estate business for over a decade and during that time have attended many seminars and certification classes (ABR, GRI, ePRO, etc.). The Certified Negotiation Expert course was the most informative and I feel most crucial in the real estate industry as our business revolves around being able to attain the best results for our clients. If a professional is not apt at negotiating on behalf of their client, then we are not representing them to the fullest. I appreciate your teaching style as well. It is to the point and is geared toward getting the audience to “put their thinking caps on.”
Vicki Cooper, Broker

As an agent who has been licensed for less than a year, the class helped me immensely. I was a little concerned that maybe I was jumping the gun a little bit to take this training so early on in my real estate career, but it was the best thing I could’ve done. I now feel very confident in my ability to negotiate. I love that Tom teaches how to take a collaborative approach to negotiating, as that is my model for how I want to do business. The training taught me that I CAN have a win-win for both me and my client, and how to go about achieving that goal.
Heather Miyakawa, Agent

“I have been in the business for 8 years and get extremely nervous every time I have to present a Seller with the Buyer’s inspection repair request. After taking your class I used the negotiation worksheet. I was able to go to the Seller very confident in my presentation and suggestions. We were able to prepare a response the Buyer was comfortable with and accepted. The Seller gave me several compliments on the tactics we used and the confidence they have in me.” This negotiations class was the BEST and most valuable I have taken in my years in Real Estate. Thank you CNE!”
Sherry Rosenlund, Agent

This two-day course on negotiation was the best and most informative class I have had to-date since getting my real estate license over two years ago. You are an excellent teacher, and your knowledge of the past and current real estate environment, your expertise in negotiation, and your educational and professional background are impressive.”
Daria Reeck, Agent

I would just like to thank you for empowering me with the ability to negotiate with confidence and with understanding. And that I really do not have to be afraid to ask the necessary questions that are needed in a negotiation. I used the KNOWLEDGE you taught me and as a result I have a contract today on a house that's had tons of traffic but no commitments or even a contract. This course has been the most helpful course I have ever had.
Todd Gerber, Agent

This course gave me a more positive perspective on the current real estate market. I felt like a victim before, not being able to ride this wave. Now I have more confidence because I have tools from your class to allow me to have a broader vision of how I can assist my clients with negotiations. I was able to convince my current sellers to extend their listing with me and I am more confident that we will now sell this listing. Thank you again for a new lease on my career.
Monica Schultz, Agent

“I cannot say enough about your program. I felt that after attending your seminar in June, I needed to attend another two days in July. I feel it has changed my entire way of doing business and has given me some additional tools that I never even thought about. I highly recommend your program.”
Gerald Lang, Agent

The CNE class is the best class I have ever taken. The information and materials are extensive and conducive to further study and use. You obviously have a wealth of knowledge and education to share and have created very valuable materials for us to use. I feel it will benefit my clients, and will be a great benefit in my business and personal life. Thank you so much.
Deanna Councill, Agent

“I want to thank you for your time, your experience and your passion involved in teaching the CNE Course to us this week. Even as an old corporate negotiating "war horse" I found the course extremely enlightening. Your real estate specific curriculum and case studies were a wealth of knowledge for me. I have some more work to do. However, you have pointed me in the right direction and I have the basic tools to move forward . . . and get better!”
Jeff Dunkley, Agent

“The CNE course was great! I have already put to use some of the things that we learned. I can apply it to everything from dealing with clients to working with business partners! People really respond to “what’s fair”! Thank-you for taking the time to pass this knowledge on to all of us, I can’t wait to put all I have learned to good use on my next offer! Thank-you!!”
Rachel Koszegi, Agent

What a class!! I am so delighted with the knowledge you have shared with us! This is already working for me as I have done a listing presentation and by applying your sound logic principle, I got the listing at the market price… so this really works! I am glad I took the time to learn and specialize in negotiation matters… the CNE course is awesome!”
Adela Lujan, ABR

“I have attended many negotiation classes throughout the years. I found your presentation and adaptation of the material to real estate the best I have experienced. Your own examples and experiences in real estate brought the information to life. Your wealth of experience outside the real estate market allowed you to take a practical approach to negotiation. I use the buyer broker with my clients and now I know how to use it more advantageously for both the client and myself. I will recommend your class to other agents and will talk to my broker about offering the class in our office. Thanks for the great job.”
MARY LOU AREY, CNE GRI, I.R.E.S., ILS

“Learn to negotiate collaboratively in a competitive marketplace. In this class you will learn to create win/win situations allowing both parties to walk away from the table with the feeling of satisfaction. You will also learn proven negotiation methods and skills by an expert in his field, AND walk away from the experience with the tools necessary to adapt to any negotiation style that is thrown your way. Invest in yourself, knowledge is power…..This class is a MUST attend!”
Ali Baker, ABR, GRI, CNE

“Thank you so much! I found the instruction and the contents to be very valuable and I'm so glad that I took the time to attend. I have already utilized one strategy with buyers I showed homes to over the weekend. The CNE course has provided me with a lot of confidence to educate clients on the value of my service and to stand up for my commission. I have always viewed myself as a valuable asset to buyers & sellers, but it's been a tough 5 months in real estate and my spirit has faltered, so you can feel pleased that your seminar definitely made a difference for me. Thanks again, and best wishes!”
Karen Novak, CNE

“I have taken many real estate courses and a few negotiating classes, including one in the MBA program at ASU. Tom’s class is as good as any that I have experienced. Tom draws from his experiences from both Procter & Gamble and his real estate sales experiences to provide excellent examples that reinforce the critical concepts in this course. This course provides extremely useful written formulas for any type of negotiation situation in real estate sales. I recommend this course for anyone who holds a real estate license. Kudos to Tom Hayman for taking the time to develop a course that provides realtors with immediate skills to negotiate effectively for successful real estate transactions!”
Benjamin Little, MBA, CRS, GRI, ABR, CNE

“Thank you for making the CNE course available. I have been selling residential real estate for 10 years and I can comfortably say that I will get more out of your course than almost any other I can recall. There was a Floyd Wickman course I took, which modified my techniques for the better, however, that was over 8 years ago! The course manual will be a reference tool, among a very select few.”
Michael Buffington, CNE

“Thank you so much for the valuable information and tools that you presented this week. I will be recommending this to all of my fellow Realtors® as your seminar should be a required course for entering not only into real estate anywhere, but for all professions dealing with the subtle art of negotiation and your Win-Win philosophy and teachings. Thank you so much!”
Candy Ferrer, CNE, ABR, GRI, ALHS, SRES

“I just wanted to send a note to you telling you how much I enjoyed the CNE class that you presented in Mesa on December 13 & 14. There was so much good instruction and information presented. I actually wish that the class would have lasted 3 or 4 days so there would have been even more time to delve deeper into the subject matter. I'm confident that a result of attending the CNE class will be an improved financial picture for me in 2008. Thanks!”
Jeff Gerber ABR, CNE

On Friday night I had a newer agent (who “didn’t need the class”) call me and ask what to do in a negotiation situation where they put in a full-priced, contingent offer which was rejected, then the buyers got a bridge loan and resubmitted their offer $20K low, non-contingent. The sellers countered back at full-price. I explained to her (directly from your teachings) that the sellers already know you’re willing to pay full-price and she was going to have to do some give and take (or maybe just give). Another newer agent who was at your class came to me and said she is going to delete the washer and dryer from the listing (it was included previously) so she could have something to negotiate with when they do receive an offer. Thank you again, it was well worth it!”
Jason L. McFadyen, Managing Broker

“Thank you so very much for this negotiation class. I have a true testimonial for you -- I used a piece of what you taught us 'real time' as I was negotiating a contract during the class breaks. I saved my client about $3,000 in their counter-offer using just one of Tom's "WIN-WIN" approaches. What a fantastic return on my investment -- my client saved money and I looked like a true expert."
John D. Joynt, e-PRO, ABR, SRES, GRI

I really enjoyed the CNE course -- it shed a whole new light on negotiating & how much influence agents really have--thank you. I am excited to apply these new techniques and ideas into my everyday life. I feel that having taken just 15 hours out of my schedule to attend your seminar will undoubtedly maximize my effectiveness and value to my clients. Thanks again!”
Annie Cash

Thank you for a solid 2 days of real world skills training. I completely enjoyed the CNE course. I appreciate how some of the discussions focused on specifics only encountered in the Real Estate industry while applying solid, proven negotiation methods that apply to nearly any situation in any industry. I will definitely, and already have, recommended your seminar to others.”
Highest Regards,
Aaron Levey

“I cannot tell you how much the CNE class meant to me. I have known all along I needed some help in this area, but now that this door has been opened, I realize I was just a little lamb going out to play with a pack of wolves. Some of my negotiations have worked out well, but now there is so much more I will be able to do, so many signs to recognize, so many ways to turn things around. Now I know I need to begin my negotiation strategy from the very start and it's more than just finding out my clients needs, it's how am I going to get them what they want even when it seems unobtainable. It's pulling success out of thin air. You have opened a new world to me. I'm excited about some of the books and publications you suggested and intend to begin my reading now that I know where to go. Thank you again...and again....and again.”
Sarah E. Wood

Thank you, thank you, thank you for your highly informative, and delightfully presented Certified Negotiation Expert training class. My negotiating IQ went up a million points. This is, hands down, the best value I have ever received for money spent on any class since I first licensed in 1993. I can't thank you enough! I presented a low-ball offer during class and have just clinched the deal thanks in great part to what I learned in your class. I've already seen a return on my meager investment.”
Jody Hinton

“The Certified Negotiation Expert class was just what I was looking for. The negotiating skill is so important when representing one’s clients. Some courses just give you the big picture. Your class actually provided the tools necessary to do the job! I am very excited to put these strategies to work for the benefit of both my buyers and sellers.”
Linda Boatwright

“I just wanted to say what an awesome course. There was so much to learn and I know I will be a better agent and negotiator for my clients! I love all the material you have included and the fact that you allow us to personalize it also. The Certified Negotiation Expert class was by the far the best value of all the Real Estate courses I have attended in my 14 years of Real Estate in both Arizona & Michigan. Tom’s sense of humor keeps the class lively while soaking in such great information; highly recommended!”
Jim Mikrut, CSP
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Hugh Ryall Seminars (div. Galaxy Investments, Inc.)
Do you ever feel like you’re not experienced enough or ready to deal with a tough situation that involves conflict or negotiation?
Some people are just born expert negotiators. They have skills so natural and refined, every situation seems to end up going their way.
Expert negotiators know in advance what the next move will be and never question if they left any money on the table. They don’t worry about dealing with difficult situations, stubborn customers or other ruthless agents.
Even if you are shy, soft-spoken, or afraid of conflict, you CAN develop better negotiation skills and be MUCH more successful in business and in your personal life!
• Never get pushed around by a difficult client or Realtor again!
• Know exactly how to end buyer or seller procrastination!
• Close offers for clients more successfully.
• Land more listing contracts.
• Adapt to any situation quickly and know which negotiation strategy to implement.
• Discern how to get important information from the other side of the table – even when
they don’t want to give it to you!
• Benefit from less deadlocks and lost deals.
• Easily build better trust-based relationships.
• Have more confidence that knowing you can achieve desired outcomes.
• Learn how to expertly and painlessly avoid any commission or fee reductions.
A career in real estate is full of tough and awkward challenges that require finesse to get you through safely. Now you'll learn from experts how to master this art and arm yourself with the most practical skills anyone can have – better negotiation ability.
Imagine how it will feel once you’ve become an expert negotiator:
• You’ll have a feeling of calm and confidence walking up to any negotiating table.
• You’ll have less stress, knowing you can easily come up with viable alternatives…
• You’ll be more valuable to your clients because you can close on offers more effectively.
• You’ll be admired and respected by others with your newfound CNE skills, and designation.
Stop making your business more difficult! Enroll now and start becoming a “Master Negotiator” in real estate.


Do you want to be more successful in business and in your personal life?
This course is designed specifically to give you, a real estate professional, the knowledge, training and skills needed to become an expert negotiator.
The CNE course is an internet based video seminar that presents a live course being taught by the course author, Mr. Tom Hayman. You learn directly from the head instructor in a virtual classroom in a “front-row seat.” You get all the benefits of a live classroom without the frustration of fighting traffic, taking a day off, or dealing with classmates who ask redundant questions and waste everyone’s time.
The course offers over 12 hours of in-depth expert negotiation training broken down into several easy to complete sections that are around an hour in length. Our state-of-the-art internet based course allows you take it according to your schedule. Studies show this is the most convenient way to learn. If you need to grab the phone or take a break, simply hit the pause button on the video. Or, if you need to stop in the middle of your section and come back another day, the course automatically remembers where you left off so you don’t have to worry about losing your spot! Best of all, you have six months unlimited access to the course once you enroll, so you can take it entirely at your own pace, and go back and do further study on sections that interest you. So you can take this course as many times as you wish.
Don’t wait. Start becoming a “Master Negotiator” in real estate today.
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You Need To Be Highly Skilled At Both!
Have you ever tried to do something without taking lessons or reading directions first? Like assembling a new product? Often, we wish in hindsight we had taken the class or read the directions first!
Think about your negotiation skills the same way. Negotiation is a real estate agent’s basic skill (actually it’s a life skill that is used daily by virtually everyone). You negotiate all the time – with your client, for your client, with other agents, with third parties, with your broker, and even with yourself!
And if you want to position yourself as a higher level professional, then having evidence of additional training (e.g., a designation or certification) to back up your claims is mandatory.
NAR data (see the 2007 Profile of Home Buyers and Sellers publication) shows unequivocally that clients want their agents to have good negotiation skills. So - learning to negotiate more effectively will help you achieve greater client satisfaction, and give you a competitive advantage over your peers!
Think of negotiation training as similar to learning to drive a car.
1. You need to know basic procedures and rules for your own success and the success
(and safety) of others.
2. You need to know how to interact with other drivers on the road (and in the parking lots!) so you meet your goals with as few problems as possible for everyone.
3. You need to know how to avoid getting into dangerous situations or, once in them, how to get out with minimal or no damage.
4. And most importantly, knowing how to plan for, how to anticipate, and how to respond to whatever comes your way is absolutely critical to your success (and survival).
Good negotiation training teaches all of this and more.
Agents who take the CNE professional negotiation training show a competitive advantage to their clients very early in the process. Enroll now and get a clear competitive advantage too!


Benefits you will gain for yourself and your clients with the right negotiation training:
• Better results for your clients and yourself – Negotiation is a blend of using collaborative approaches to help identify and create value for all parties, and competitive approaches that help ensure you capture the value components you want. Understanding the dynamics of collaborative and competitive negotiating will most certainly help you achieve better results for your clients and yourself.
• Become more persuasive and convincing - Using proven persuasion principles can significantly increase your ability to successfully convince the other side to accept your offer. Scripts incorporating effective persuasion techniques should be included, and this will give you a distinct advantage over those who don’t use these proven approaches.
• “Whole Brain” communicating and negotiating - When people make important decisions like buying or selling a house, they make the decisions using emotions (right brain) and logic (left brain). Knowing how and when to impact each side of the brain will drastically improve your success rate.
• Planning – You probably have a marketing plan, a lead generation plan, an open house plan, and other systemic approaches for your real estate business. Effective negotiation training will show you the benefits of using a planning guide of some sort to better anticipate and prepare for your negotiations. Planning is one of the hallmarks of professionals in every field. Act now and get negotiation training that will help make you a skilled and successful driver in real estate. You – and your clients – will be very glad you did! |
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Just think about the commission you would earn from just one successful transaction......
How much could that deal be worth in terms of income to you? $1,000 $2.000? $5,000? More?
Now ask yourself this question:
How much would you pay to become one of the most respected real estate agents in your area?
Would you pay $500? $1,000? More?
The good news is that the Certified Negotiation Expert (CNE) Course is just a fraction of that!
It may seem unbelievable, but you can get access to the online CNE course and all the bonuses for a one-time only price of $299! Or you can make 3 easy payments of just $109. Here's what you'll get:
• Online access to the Certified Negotiation Expert Professional course
(approx. 10 hours)
• Downloadable 139 page student workbook
• Special Bonus #1 - Member's Only Exclusive – Negotiation Expert Support
Services (valued at over $399)
• Special Bonus #2 - CNE Exclusive – Negotiating Success Downloads
(valued at over $999!)
• A Certificate of Completion suitable for framing and fashionable CNE lapel pin sent via 1st Class mail.

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